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Insurances

19.12.2018 a las 18:15 hs 0 0 0


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Marketing can be defined as a process of planning of Exchange. That said, roughly, in marketing a set of activities and processes are used to Exchange something that can benefit all the parties involved.

It is an area of administration which has been expanding thanks to the great utility that gives companies to increase sales of their products. When we think of marketing it is normal to think about advertising because it is one of the means used. What interests us today is direct marketing.





Direct marketing.

Direct marketing is a system based on direct communication with clients or potential consumers of a product. There are various means by which the process of direct communication takes place as catalogs, mail, phone calls (and customer service), are television ads that encourage viewers to call to acquire a product, among others. This application of the marketing aims to collect information about their customers and how to react to the product.

Advantages of direct marketing.

Working communicating directly with consumers or customers, can be collected important data on them. In this way they can begin to design products based on the needs and desires of the customer. Now with the growth of social networks direct marketing begins to focus on them.

The fact that a company has a Twitter account, for example, allows you to be in direct contact with its customers. Being responsible for managing the account that sent data to the gliders of marketing for the company. In addition, direct contact from the seller the purchaser, allows to create a relationship of trust between the consumer and the company.




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